The energetic electrons that cause the bright midnight aurora are generated by reconnection in the magnetotail, the portion of the Earth's magnetosphere that streams behind the Earth, dragged by the motion of the Solar wind (this is briefly mentioned in the NASA youtube videos linked in the question). We can tell this from the fact that the aurorae occur in a distinct oval around the pole.
The bright aurorae occur near the open-closed field line boundary³, toward the closed side of the boundary. Closed field lines are those that have one foot in the northern hemisphere, follow a continuous closed path through the magnetosphere and have a second (conjugate) foot in the southern hemisphere. This means that any charged particles on these field lines must originate from within the Earth's magnetosphere.
Conversely, the field lines accessible to charged particles from the Solar wind are the open field lines; it is along these field lines that polar rain occurs. These occur closer to the pole than the closed field lines, and form the dark area around the pole where the aurorae are not usually observed. The field lines are 'open' in the sense that they connect to the interplanetary magnetic field and are connected to the Earth at only one end, the other being open to the Solar wind.
The idea that magnetic reconnection is the main cause of the aurorae is not a new one. I am not sure when magnetospheric sources of energetic particles, and reconnection specifically, became the dominant theory of the aurorae, but it was certainly before Dungey⁴ described the magnetospheric convection pattern in 1961.
So, why is this news in the 2010s? I would suggest that it is a case where an earlier, simpler explanation has become lodged in the public consciousness long after it has passed from being the state-of-the-art. Around the turn of the 20th century, the earliest investigations into the aurorae involved physical models of the magnetosphere and the Solar wind. These terrellas suggested that Solar wind directly caused the aurorae, but left investigators such as Kristian Birkeland unable to explain why the real aurorae did not occur over the pole itself, as the terrella model suggested they should.
Fairfield, D. H., and J. D. Scudder (1985), Polar rain: Solar coronal electrons in the Earth's magnetosphere, J. Geophys. Res., 90(A5), 4055–4068, doi:10.1029/JA090iA05p04055.
Zhang, Y., L. J. Paxton, and A. T. Y. Lui (2007), Polar rain aurora, Geophys. Res. Lett., 34, L20114, doi:10.1029/2007GL031602.
J. A. Wild et al. (2004), The location of the open-closed magnetic field line boundary in the dawn sector auroral ionosphere, Ann. Geo., 22: 3625–3639, doi:10.5194/angeo-22-3625-2004
J. W. Dungey (1961), Interplanetary Magnetic Field and the Auroral Zones, Phys. Rev. Lett. 6, 47-48, doi:10.1103/PhysRevLett.6.47